Photo | The Interlude
Dude! Remember Simple Plan!? These guys have been outta the scene for a few years, but they just popped into my head for some reason. So, I had to share with you one of their songs that (in my opinion) was never marketed properly. The song isn’t insanely life changing, BUT it does have those perfect harmonies, hooks and progressions that make it a textbook radio hit. YET, when it was released back in 2008, radio programmers never managed to take complete advantage of it.
OK, I’ll put this into simple terms for you: Maroon 5 gets constant radio play (even for their songs that are 5+ years old!) because they have record label reps that constantly work with radio stations to increase their radio “spins”. An artist could have an amazing song, but without the correct support from a reputable firm, the song will never see the light of day. It really just seems to me that radio programmers have forgot what radio actually is. IT’S ABOUT THE MUSIC! They’ve stopped independently seeking out new music entirely. Instead you’re forced to listen to songs that were released solely because a record label “traded” (tickets, cash, ipods (but not for long), gift cards, anything for “listeners”) with a station so that their artist can get radio play, which translates into downloads, which translates money for themselves. Depressing, I know. But, it’s true. So, check out Simple Plan‘s “Your Love Is A Lie” and you’ll understand what I’m ranting about.
Simple Plan “Your Love Is A Lie”
[youtube width=”425″ height=”349″]http://www.youtube.com/watch?v=I1HgQLpgDv8[/youtube]