Photo | join the dots
Many people believe that a “hit song” can be created by anyone that has the proper resources and a group of talented musicians surrounding them. A recent hit single, J Lo’s ‘On The Floor’, gives this theory some merit. J Lo hasn’t had a hit in 4 years and hasn’t had a massive mainstream hit in 7, so the success of her new album is extremely important to her career. She obviously needed a hit, so (like many artists choose to do) she recruited the help of some of best producers in the business. RedOne (Producer for: Lady Gaga, Backstreet Boys, Akon, Usher) and Pit Bull joined forces. They chose to sample a ridiculously catchy hook from a late 80’s french pop song ‘Lamabada’ by Kaoma. So yes, this hit song was manufactured by a few of the best producers and songwriters in the industry. But, does that make it any less of a success?
Regardless of the number of people who ended up working on the project, the outcome is still just as relevant. If all artists chose to alienate producers and songwriters who could help advance their career, we would rarely see a radio hit that could achieve mainstream success so quickly. So yes, again, it’s sad to accept that your romantic idea of one lonely struggling artist writing a hit single and being discovered by a record exec at a dive bar isn’t quite as possible as you thought. But, then again it might happen… eventually. The point is, record labels need hit singles to make money. They don’t like “mights”. If a song “might” be a hit, they’ll rarely take the chance. That’s why they have every major producer and songwriter in their back pocket, so when they have a triple threat (like J Lo), they can guarantee a successful album which translates into more and more money for them.
Jennifer Lopez (feat. Pit Bull) ‘On The Floor’